Dr. Shuhua Zhou

Associate Dean of Graduate Studies

Department: Office for Graduate Studies, Telecommunication & Film

Degree: Ph.D., Indiana University

Areas of Expertise

Cognition of Mediated Messages
Media Processes
Media Effects


Dr. Zhou came to the University of Alabama in 1999 after earning his MA and Ph.D. from the School of Journalism at Indiana University. He also holds a BS degree in tropical crops from the South China College of Tropical Crops (now part of Hainan University) and a BA degree in English language and literature from Jinan University. His primary research area is human cognition of mediated messages, engaging in three areas of investigation involving the representation, utilization, and manipulation of information. He studies the basic processes of cognition, including perception, attention and memory; and individual and situational differences in cognition. He is also known for his research in television news and international communication. He has published numerous articles in communication journals including: Media Psychology, Communication Research, Journal of Broadcasting & Electronic Media, Journalism & Mass Communication Quarterly, Journal of Advertising and Mass Communication & Society. He was also co-author of two edited volumes, Continuity and Change: Perspectives on Journalism and Mass Communication Education with Professor Zhong Xin at Renmin University of China and Research Methods in Communication with Professor David Sloan at UADr. Zhou was recognized in 2007 by the Guangdong TV Artists’ Association as one of the 100 Best TV Hosts for his professional work as anchor and director of the English News program at Guangdong TV Station in Guangzhou, P. R. China, from 1988 to1993. He also lectured in many foreign universities, including a position as Senior Fellow at Nanyang Technological University in Singapore and that of external examiner at a number of universities in Hong Kong.

Selected Highlighted Works

Zhou, S., Shen, B., Zhang, C., & Zhong, X. (2013). Creating a competitive identity: Public diplomacy in the London Olympics and media portrayal. Mass Communication & Society 16, 869-887.

Zhou, S., Xu, J., & Ye, Y. (2013). Complimentary and conflicting commentary on sports enjoyment. International Journal of Sport Communication 6, 173-184.

Zhong, X., Zhou, S., Shen, B., & Huang, C. (2013). Shining a spotlight on public diplomacy: Chinese media coverage of the opening ceremony of the 2012 London Olympics. International Journal of the History of Sport. 30 (4), 393-406.

Zhou, S. & Sloan, D. (Eds.) (2011). Research methods in communication (2nd ed). Northport, AL: Vision Press.

Zhong, X., Zhou, S., & Shao, G. (2009). Professionalism and objectives in Olympics coverage: A survey of Chinese television professionals. International Journal of Sport Communication2, 42-55.

Zhou, S. (2004). Effects of visual intensity and audio-visual redundancy in bad news. Media Psychology6(3), 237-256.