Dr. Lance Kinney

Associate Professor
Advertising and Public Relations

Department: Advertising and Public Relations

Degree: Ph.D., Florida State University

Areas of Expertise

Sports Event Sponsorship
Advertising Management
Advertising Research


Dr. Kinney holds a B.A. in communication from Auburn University, an M.A. in advertising from the University of Georgia, and a Ph.D. in mass communication theory and research from Florida State University.  He pursues an extensive program of advertising strategy research, including ad response as a function of program involvement, film product placement, and sport event sponsorship.  Dr. Kinney’s research has appeared in Journal of Sport Marketing, Psychology and Marketing, Journal of Promotion Management, and the International Journal of Sports Marketing and Sponsorship.  He has published numerous book chapters and presented work at communication academic conferences such as the Association for Education in Journalism and Mass Commuication (AEJMC), National Communication Association (NCA), and North American Society for Sports Marketing and Management (NASSM).  He also has spoken to many advertising and marketing organizations, including the American Academy of Advertising (AAA), the American Marketing Association (AMA), and the Atlanta Committee for the Olympic Games.  Dr. Kinney is also an in-demand speaker on the professional circuit, addressing professional groups on research techniques, data analysis, and sponsorship strategies, along with other advertising and marketing topics.  He has taught advertising media planning, strategy, and research since 1991.

Selected Highlighted Works

O’Rourke, P., & Kinney, L. (2011).  NASCAR-related philanthropy and the distilled spirits sponsor category.  International Journal of Sport Management and Marketing10(1-2), 35-45.

Kinney, L. (2010).  An IMC strategy for introducing game-day jersey sponsorships to American sports leagues.  International Journal of Integrated Marketing Communications, 2(2), 44-53.

Kinney, L. McDaniel, S.R., & Degaris, L. (2008).  Demographic and psychographic variables predicting NASCAR sponsor brand recall.  International Journal of Sports Marketing and Sponsorship, 9(3), 169-179.

Kinney, L. (2006).  Sport sponsorship. In A. Raney & J. Bryant (Eds.).  Handbook of sports and media, Mahwah, NJ: LEA.