Dr. John Vincent

Professor & Ronald Reagan Endowed Chair of Broadcasting
Director of APSC

Department: Kinesiology

Degree: Ph.D., Florida State University

Areas of Expertise

Sport Media and National IdentitySport Media and the Portrayal of Elite Athletes
Sport BrandingOrganization of Youth Sports


John Vincent, Ph.D. (Florida State, 2000) is a Professor in the Kinesiology Department at the University of Alabama. He is the Coordinator of the Graduate Sport Management Program.

Dr. Vincent teaches sport management, marketing, and sociology classes. His main research line focuses on how newspaper narratives portray elite athletes competing in major international sporting events, particularly in relation to their gender, race, and national identity. He has over 50 scholarly publications in refereed journals and textbook chapters.

Selected Highlighted Works

Vincent, J., & Williams, D. (in press). College sports and society. In J. Devitis and P. Sasso (eds.), Higher Education and Society, New York: Peter Lang Publishing.

Vincent, J., Hill, J. S., & Lee. J. (in press).  David Beckham:  Soccer’s first global brand.  In J. W. Lee (Ed.), Branded: Branding in Sport Business, (2nd Ed).  Durham, NC:  Carolina Academic Press.

Vincent, J., & Hill, J. S. (in press).  Maria Sharapova:  The WTA’s “It Girl.” In J. Lee (Ed.), Branded: Branding in Sport Business, (2nd Ed).  Durham, NC:  Carolina Academic Press.

Harris, J., & Vincent, J. (2015). Narratives of Britishness and Team GB in the national newspaper of Wales. International Journal of Sport Communication, 8(1), 1-17.

Vincent, J., & Crossman, J. (2015). “Our Game Our Gold:” Canadian national identity in newspaper narratives about the men’s ice hockey team at the 2010 Winter Olympic Games. Journal of Sport Behavior, 38(1), 97-117.

Vincent, J., & Kian. E. (2014). Sport, new media, and national identity. In A. C. Billings and M. Hardin (eds.), The Routledge Handbook of Sport and New Media (pp. 299-310). New York: Routledge.

Hill, J. S., Vincent, J., & Curtner-Smith, M. (2014). The Global Diffusion of Soccer: Temporal and Spatial Perspectives. Global Sport Business Journal, 2(2), 1-27.

Billings, A., Angelini, J., MacArthur, P., Reichart Smith, L., & Vincent. J. (2014). Fanfare for the American: NBC’s prime-time broadcast of the 2012 London Olympiad. Electronic News, 8(2), 101-119.

Vincent, J., & Harris. J. (2014). “They think it’s all Dover!”Popular newspaper narratives and images about the English football team and (re)presentations of  national identity during Euro 2012. Soccer & Society, 15(2), 222-240.

Vincent, J., & Hill. J. S. (2013). Media coverage of international sport. In P. M. Pedersen (ed.), The Routledge Handbook of Sport Communication(pp. 398-407). New York: Routledge.

Vincent, J., & Crossman, J. (2012). Patriots at play: An analysis of the newspaper coverage of the gold medal contenders in Men’s and women’s ice hockey at the 2010 Winter Olympic Games. International Journal of Sport Communication, 5, 87-108.

Vincent, J., & Hill, J.S. (2011).  Flying the Flag for the En-ger-land: The Sun’s (re)construction of English Identity during the 2010 World Cup.  The Journal of Sport & Tourism, 16(3), 187-209.