Dr. George Daniels

Associate Professor

Department: Journalism

Degree: PhD, University of Georgia

Areas of Expertise

DiversityMultimedia Reporting
Scholastic JournalismMedia Management


George L. Daniels received both his master’s and Ph.D. degrees in mass communication from the Grady College of Journalism and Mass Communication at the University of Georgia.   Before returning to graduate school, Dr. Daniels spent eight years as a local television news producer in the Richmond, Virginia, Cincinnati, and Atlanta media markets.  His research interests include diversity in the media workplace and diversity in journalism and mass communication education.   He’s also conducted research on use of new technologies in the local television newsroom.  His interest in sports communication connects primarily with the technologies that multimedia journalists are using to deliver content.   In particular, sports blogging and the role of the sports broadcaster in the constantly changing area of broadcast news is an area of study that intrigues.    Sports communication connects with all of Daniels’ research areas as there are issues involved with diversity, technology and multimedia journalism

More recently, he has branched out into service learning and engagement scholarship models that involve community partners in research.   Each year, Daniels teaches a course in multimedia news reporting and writing, service learning course on Communication and Diversity and regularly offers courses in media management at the undergraduate and graduate levels.   Most recently, he has developed a course in Race, Gender and Media that will be a regular part of the mass communication curriculum.   In addition to co-advising the University’s award-winning chapter of the Society of Professional Journalists (SPJ), Daniels is in his second term as an at-large member of SPJ National Board of Directors.  He’s nationally certified as a Master Journalism Educator (MJE) by the Journalism Education Association.   Daniels is also a member of the Association for Education in Journalism and Mass Communication (AEJMC), the Radio-Television Digital News Association (RTDNA) and the National Association of Black Journalists (NABJ).

You can see his regular updates online via his blog at http://bamaproducer.wordpress.com  and follow him on Twitter @BamaProducer

Select Highlighted Works

Daniels, G.L. (2013).   Solo judgment calls: The case of the one-person “TV Crew” in L.A. Peck & G. Rell (Eds). Media Ethics at Work: True Stories from young professionals. (pp. 67-78). Thousand Oaks, CA: Sage.

Daniels, G.L. & Loggins (2010). Data, Dopper or Depth of Knowledge? Product Differentiation in Local Television News Weather Coverage. Atlantic Journal of
, 18(1) 22-35.

Mills, J.M. & Daniels, G.L. (2009). SportsCentral as Winner or Loser? Centralcasting as Strategy for Efficient Local Sportscast Production. International Journal for Sport Communication, 2 (3),

Daniels, G.L. & Fears, L.M.  (2006). Assessing initial anticipatory socialization in PR: Impressions and Interests of Early Mass Communication Entrants. Public Relations Review. 32 (2), 186-187.

Daniels, G. L. & Fears, L.M. (2005). Examining the 21st Century Gender Divide In High School Students’ Media Involvement and Career Interests.  Southwestern Mass Communication Journal, 20 (2),53-65.

Daniels, G.L. & Hollifield, C.A. (2002). Times of turmoil: Short and long-term effects of organizational change on newsroom employees. Journalism & Mass Communication Quarterly, 79, 3, 661-680.