Dr. Michael Bruce

Assistant Professor

Department: Telecommunication & Film

Degree: PhD, University of Oklahoma

Areas of Expertise

Sports Television ProductionMulti-Camera Television Production
TerrorismArab Media


Michael Bruce came to the University of Alabama in 2011 to teach sports broadcasting in the Telecommunication & Film Department. Bruce is responsible for coordinating the sports broadcasting emphasis within the TCF major. Prior to coming to UA, he taught courses in communication, advertising, broadcasting, and sports media at the University of Oklahoma and his alma mater, Oklahoma Baptist University. His professional experience includes various video/television production positions at television stations and in corporate communications. For more than a decade, he has worked as a freelance TV director, technical director, and camera operator for live television coverage of high school, college, and professional sporting events. Clients have included the New Orleans/Oklahoma City Hornets, Sooner Sports Network, and Cowboy Sports Network. In addition, he partners with Hope Communications to complete media projects for Central, Eastern, and Western Europe. Recent projects have included work in Italy and a video project involving students in Barcelona. Professor Bruce is actively involved in numerous professional organizations, currently serving on the board of directors for the Broadcast Education Association. He was the founding chair of BEA’s Sports Division and served as the 2011 BEA Convention Program Chair and is also on the advisory board of the Sports Video Group’s annual College Sports Video Summit.

Selected Highlighted Works:


Gene Stallings’ Legacy at RISE School. (2016). First Place– Faculty News Story. BEA Super-Regional Creative Works Competition.

Second Place– Faculty Video Promotion (2016).  BEA Super-Regional Creative Works Competition.

TideSports.com TV – Episode 14. (2016). Best of Festival (TV Sports Event Direction and Production). BEA Festival of Media Arts. Las Vegas, NV.

Gene Stallings’ Legacy at RISE School. (2015). Bronze Telly Award – Sports Segment Promotion.

Gene Stallings’ Legacy at RISE School. (2015). Finalist. College Sports Media Awards. Atlanta, GA.

Houndstooth. Tradition. Community. Loyalty. (2014).  Best of Festival, BEA Festival of Media Arts.

Houndstooth. Tradition. Community. Loyalty. Finalist ($10,000 production grant). Hyundai Lens of Loyalty Student Film Competition.

Bedlam baseball. (2012). Award of Excellence, BEA Festival of Media Arts1920s Bison Football. Nominee. College Academics.  Special Feature, College Sports Media Awards

OU Basketball on the Sooner Sports Network. (2011).  Award of Excellence, BEA Festival of Media Arts.


Haigh, M. M., Bruce, M. D. (2017). A comparison of the visual and story frames Al Jazeera English and CNN employed during the 2011 Egyptian revolution. the International Communication Gazette 0(0), 1-15.

Bruce, M.D. (2016).TideSportsTV. Journal of Media Education. 7(4), 5-8. http://en.calameo.com/read/ 0000917894f4bb05abd6a

Bruce, M. D. & Conlin, L. (2016). Images of conflict and explicit violence on Arab TV: A visual content analysis of five pan-Arab news networks. Athens Journal of Mass Media and Communication, 2(3),151-168.http://www. athensjournals.gr/media/2016- 2-3-1-Bruce.pdf

Bruce, M. D. (2014). Framing Arab Spring conflict: A visual analysis of coverage on five transnational Arab news channels. Journal of Middle East Media. 10, 1-26. http://jmem.gsu.edu/files/ 2014/07/JMEM-2014-ENG-Bruce. pdf