Dr. Andrew Billings

Professor & Ronald Reagan Endowed Chair of Broadcasting
Director of APSC

Department: Telecommunication & Film

Degree: PhD, Indiana University, 1999

Areas of Expertise

Sports mediaMegasporting event coverageSport & new media
(Inter)nationalismIdentity portrayalsFantasy sport


Andrew Billings is the Director of the Alabama Program in Sports Communication and Ronald Reagan Chair of Broadcasting in the Department of Journalism and Creative Media. His research interests lie in the intersection of sport, mass media, consumption habits, and identity-laden content. With eleven books and over 130 journal articles and book chapters, he is one of the most published sports media scholars in the world. His books include Olympic Media: Inside the Biggest Show on Television (Routledge, 2008) and The Fantasy Sport Industry: Games within Games (Routledge, 2014) and his journal outlets include the Journal of CommunicationJournalism & Mass Communication QuarterlyMass Communication & Society, and the Journal of Broadcasting & Electronic Media. His writings have been translated into five languages. He also serves on many editorial boards, including as an Associate Editor of the journal Communication & Sport.

Billings’ work has won numerous awards from organizations such as the National Communication Association, the Broadcast Education Association, and the Association for Education in Mass Communication and Journalism. He is the current chair of the Communication & Sport Division of the National Communication Association, a former Research Symposium Chair for the Broadcaster Education Association, and the former chair of the Sport Communication Interest Group of the International Communication Association. He has lectured in nations around the world, from Spain to China to Austria. His work in the classroom has also earned him many teaching awards. He has been interviewed over 500 times by media outlets ranging from The New York Times to The Los Angeles Times to ESPN. Billings has also consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.


Billings, A.C. (Ed.) (2016, in press). Defining sport communication.  New York: Routledge.

Billings, A.C., & Hardin, M. (Eds.) (2014).  The global impact of Olympic media at London 2012.   London: Routledge.

Billings, A.C., Butterworth, M.L., & Turman, P.D. (2014). Communication and Sport: Surveying the Field(2nd edition). Thousand Oaks, CA: Sage.

Billings, A.C., & Hardin, M. (Eds.) (2014). The Routledge Handbook of Sport & New Media. London: Routledge.

Billings, A.C., & Ruihley, B.J. (2014). The Fantasy Sport Industry: Games within Games. London: Routledge.

Billings, A.C., Butterworth, M.L., & Turman, P.D. (2012). Communication and Sport: Surveying the Field. London: Routledge.

Billings, A.C. (Ed.) (2011). Sports Media: Transformation, Integration, Consumption. London: Routledge.

Hundley, H.L, & Billings, A.C. (2010). Views from the Fairway: Media Explorations of Identity in Golf. Cresskill, NJ: Hampton Press.

Billings, A.C. (2010). Communicating about Sports Media: Cultures Collide. Barcelona, ESP: Aresta.

Hundley, H.L, & Billings, A.C. (Eds.) (2010). Examining Identity in Sports Media. Thousand Oaks, CA: Sage.

Billings, A.C. (2008). Olympic Media: Inside the Biggest Show on Television. London: Routledge.

Recent Journal Articles

Billings, A.C., Ruihley, B.J., & Yang, Y. (2018, in press). Fantasy gaming on steroids?: Contrasting perceptions of traditional and daily fantasy sport participants. Communication & Sport.

MacArthur, P.J., Angelini, J.R., Billings, A.C., & Smith, L.R. (2017, in press). The thin line between masculinity and skate: Primetime narratives of male figure skaters on the CBC and NBC 2014 Winter Olympic broadcasts. Sociology of Sport Journal.

Angelini, J.R., MacArthur, P.J., Smith, L.R., & Billings, A.C. (2017, in press). Nationalism in the United States and Canadian primetime broadcast of the 2014 Winter Olympics. International Review for the Sociology of Sport.

Zhang, M., Bie, B., & Billings, A.C. (2017, in press). Framing Ebola across media platforms: Influences of media and proximity. Newspaper Research Journal.

Yang, Y., Wang, Y., & Billings, A.C. (2017, in press). Online Chinese discussions of the 2014 World Cup. Online Information Review.

Conlin, L.T.,Billings, A.C., & Auverset, L.A. (2016, in press).  Time-shifting vs. appointment viewing: The role of fear of missing out within TV consumption habits. Communication & Society.

MacArthur, P.J., Angelini, J.R., Smith, L.R., & Billings, A.C. (2016, in press).  The Canadian state of mind: Coverage of men and women athletes in the Canadian Broadcasting Corporation’s primetime broadcast of the 2014 Sochi Winter Olympic Games.  Journal of Broadcasting & Electronic Media, 60.

Auverset, L.A., & Billings, A.C. (2016, in press). Relationships between social TV and enjoyment: A content analysis of ‘The Walking Dead’s Story Sync experience. Social Media + Society.

MacArthur, P.J., Angelini, J.R., Billings, A.C., & Smith, L.R. (2016, in press). The dwindling Winter Olympic divide between male and female athletes: The NBC broadcast network’s primetime coverage of the 2014 Sochi Olympic Games. Sport in Society.

Brown, K.A., Billings, A.C., Schallhorn, C., Schramm, H., & Brown-Devlin, N. (2016, in press). Power within the Olympic rings?: Nationalism, Olympic media consumption, and comparative cases in Germany and the United States.  Journal of International Communication.

Billings, A.C., Qiao, F., Conlin, L.T., & Nie, T. (2016, in press).  Permanently desiring the temporary?: Snapchat, social media, and the shifting motivations of sports fans. Communication & Sport.

Kim, Y., & Billings, A.C. (2016, in press).  A hostile sports media?: Perceived nationalism bias in online news coverage.  Electronic News.

Devlin, M.B., Billings, A.C., & Brown, K.A. (2016, in press). Interwoven statesmanship and sports fandom: World Cup consumption antecedents through joint lenses of nationalism and fanship.  Communication & Sport.

Devlin, M.B, Billings, A., & Leeper, J. (2016, in press).  Fighting fandom: How fan identity influences self-reported and physiological arousal during exposure to violent sport imagery.  Journal of Sports Media, 11(2).

Nie, T., Qiao, F., & Billings, A.C. (2016, in press).  Power of the swoosh: Nike advertisements, sports fan engagement, and social media in the United States and China.  Modern Sport Communication, 2.

Billings, A.C., Devlin, M.B. & Brown, K.A. (2016, in press). BIRGing with the best; CORFing for the country: Fan identification and nationalism during the 2014 FIFA World Cup. Journal of Global Sport Management.

Billings, A.C. (2016). An interview with Mark Cuban. International Journal of Sport Communication,           9(2), 163-166.

Qiao, F., Chicotsky, B., & Billings, A.C. (2016). Loving ‘Mapple Store’ but hating ‘Sprawl-Mart’: A case study of brand parodies on ‘The Simpsons’. KOME, 4(1), 69-83.

Devlin, M.B., & Billings, A.C. (2016). Examining the world’s game in the United States: Impact of nationalized qualities on fan identification and consumption of the 2014 FIFA World Cup. Journal of Broadcasting & Electronic Media, 60(1), 40-60.

Brown, K.A., Billings, A.C., & Devlin, M.B. (2016). Image repair across the racial spectrum: Experimentally exploring athlete transgression responses.  Communication Research Reports, 33(1), 47-53.

Bie, B., & Billings, A.C. (2015). ‘Too good to be true?’: U.S. and Chinese media coverage of Chinese swimmer Ye Shiwen in the 2012 Olympic Games. International Review for the Sociology of Sport, 50(7), 785-803.

Brown, N., Billings, A.C., & Brown, K. (2015).  ‘May no act of ours bring shame’: Fan enacted crisis communication surrounding the Penn State sex abuse scandal.  Communication & Sport, 3(3), 288-311.

Billings, A.C., Brown, K.A., & Brown-Devlin, N.B. (2015).  Sports draped in the American flag: Impact of the 2014 Winter Olympic telecast on nationalized attitudes.  Mass Communication & Society, 18(4), 377-398.

Brown, K.A., Billings, A.C., Mastro, D., & Devlin, N.B. (2015). Changing the image repair equation: Impact of race and gender on sport-related transgressions. Journalism & Mass Communication Quarterly, 92(2), 487-506.

Billings, A.C., Burch, L.M, & Zimmerman, M.H. (2015).  Fragments of us, fragments of them: Social media, nationality, and U.S. perceptions of the 2014 FIFA World Cup.  Soccer & Society, 16(5-6), 726-744.

Billings, A.C., Bissell, K., Smith, L.R., & Brown-Devlin, N. (2015). Where the boys and girls are; Where the boys and girls ‘should’ be: Attitudes about sport gender typing. Modern Sport Communication, 1(1), 130-151.

Emmons, E., & Billings, A.C. (2015).  To airbrush or not?: Theoretical and practical implications of athletes, tattoos, and the media.  Journal of Sports Media, 10(2), 65-88.

Billings, A.C., & Young, B.D. (2015).  Comparing flagship news programs: Women’s sport coverage in ESPN’s SportsCenter and FOX Sports 1’s FOX Sports LiveElectronic News9(1), 3-16.

Billings, A.C., Brown, N., & Brown, K. (2015).  Everyone loves a winner?: Relationships between medal counts, media exposure, and nationalism within a six-nation composite. Journal of  Sports Media, 10(1), 101-118.

Billings, A.C., Moscowitz, L.M., Rae, C., & Brown, N. (2015).  The art of coming out: Traditional and social media frames surrounding the NBA’s Jason Collins.  Journalism & Mass Communication Quarterly, 92(1), 142-160.