Sequence in Sports Broadcasting

The Journalism and Creative Media department offers an emphasis in sports
broadcasting. Classes in the sports broadcasting emphasis prepare students for careers as announcers, broadcast sports journalists, and behind-the-scenes production personnel. TCF also offers an extensive internship program that provides students with learning opportunities in professional broadcast settings around the world. In addition, students may choose to take advantage of numerous extracurricular learning opportunities while on campus (e.g. ESPNUWVUA-TVCrimsonTide Productions).

Contact Person: Dr. Michael Bruce

Sequence in Sports Journalism

The Journalism and Creative Media department offers both a major track and a formal minor in Sports News and Information. Students learn the basic reporting and writing skills for print, online, and mobile media as well as digital media production. All students learn photojournalism and news writing skills and then go on to specialized sports journalism classes and internships. In addition to covering sports for Dateline Alabama (our news website) students are guaranteed a sports-related internship at The Tuscaloosa, the UA Athletics Department, or one of our other sports journalism partners. Recent sports-related internships held by majors included ESPNSports IllustratedThe Tampa Times, and several sport teams.

Contact Person: Lars Anderson (

Specialization in Sport and Entertainment Communication Management

The Department of Advertising and Public Relations offers a public relations specialization in Sport and Entertainment Communication Management. Students in this specialization learn specific skills to work in sport, entertainment and tourism organizations, including athlete and artist image management, community relations, fan marketing and promotion, media relations and event sponsorship, pricing and planning. Students also gain real-world experience through collaborations and partnerships with several organizations, including FOX Sports, ESPN, NASCAR, the Peach Bowl and the Country Music Association.

Contact Person: Dr. Kenon A. Brown (

Sports Communication-Related Courses

CIS 650 Contemporary Media and Sports
COM 270/295 Critical Approaches to Sport Communication / Survey of Sport & Communication
JN 318 Beginning Sports Writing and Reporting
JN 382 Sports Journalism Internship
JN 418 Advanced Sports Writing and Reporting
JN 491 Special Topic: Analysis in Sports Writing
JN 491 Special Topic: Sports, News & Society
KIN 500 Sociology of Sport
KIN 506 Techniques of Research
KIN 551 Sport Management Internship
KIN 552 Legal Issues in Sport
KIN 553 Sport Facility & Event Management
KIN 555 Sport Finance
KIN 562 Administration of Athletics
KIN 585 Field Experience (Practicum in Sport Management)
KIN 588 Sport Marketing and the Media
PHL 256 Philosophy of Sport
TCF 288 Sports Shadowing Internship
TCF 321 Announcing Performance for Sports
TCF 389 Sports Reporting Fundamentals
TCF 333 Advanced Broadcast Sports
TCF 334 Sports Capstone/Portfolio
TCF 335 New Media
TCF 380 Independent Study in Sports Broadcasting
TCF 387 Sports Internship
APR 429 Sport and Entertainment Marketing and Promotion