George Daniels, PhD

George Daniels

Associate Professor



Areas of Expertise:
Multimedia Reporting
Scholastic Journalism
Media Management



George L. Daniels received both his master’s and Ph.D. degrees in mass communication from the Grady College of Journalism and Mass Communication at the University of Georgia.   Before returning to graduate school, Dr. Daniels spent eight years as a local television news producer in the Richmond, Virginia, Cincinnati, and Atlanta media markets.  His research interests include diversity in the media workplace and diversity in journalism and mass communication education.   He’s also conducted research on use of new technologies in the local television newsroom.  His interest in sports communication connects primarily with the technologies that multimedia journalists are using to deliver content.   In particular, sports blogging and the role of the sports broadcaster in the constantly changing area of broadcast news is an area of study that intrigues.    Sports communication connects with all of Daniels’ research areas as there are issues involved with diversity, technology and multimedia journalism

More recently, he has branched out into service learning and engagement scholarship models that involve community partners in research.   Each year, Daniels teaches a course in multimedia news reporting and writing, service learning course on Communication and Diversity and regularly offers courses in media management at the undergraduate and graduate levels.   Most recently, he has developed a course in Race, Gender and Media that will be a regular part of the mass communication curriculum.   In addition to co-advising the University’s award-winning chapter of the Society of Professional Journalists (SPJ), Daniels is in his second term as an at-large member of SPJ National Board of Directors.  He’s nationally certified as a Master Journalism Educator (MJE) by the Journalism Education Association.   Daniels is also a member of the Association for Education in Journalism and Mass Communication (AEJMC), the Radio-Television Digital News Association (RTDNA) and the National Association of Black Journalists (NABJ).

You can see his regular updates online via his blog at  and follow him on Twitter @BamaProducer

Selected Highlighted Works:

Daniels, G.L. (2013).   Solo judgment calls: The case of the one-person “TV Crew” in L.A. Peck & G. Rell (Eds). Media Ethics at Work: True Stories from young professionals. (pp. 67-78). Thousand Oaks, CA: Sage.

Daniels, G.L. & Loggins (2010). Data, Dopper or Depth of Knowledge? Product Differentiation in Local Television News Weather Coverage. Atlantic Journal of
, 18(1) 22-35.

Mills, J.M. & Daniels, G.L. (2009). SportsCentral as Winner or Loser? Centralcasting as Strategy for Efficient Local Sportscast Production. International Journal for Sport Communication, 2 (3),

Daniels, G.L. & Fears, L.M.  (2006). Assessing initial anticipatory socialization in PR: Impressions and Interests of Early Mass Communication Entrants. Public Relations Review. 32 (2), 186-187.

Daniels, G. L. & Fears, L.M. (2005). Examining the 21st Century Gender Divide In High School Students’ Media Involvement and Career Interests.  Southwestern Mass Communication Journal, 20 (2),53-65.

Daniels, G.L. & Hollifield, C.A. (2002). Times of turmoil: Short and long-term effects of organizational change on newsroom employees. Journalism & Mass Communication Quarterly, 79, 3, 661-680.


  • Meet the Sports Editors

    On March 12, 2015, APSC’s Lars Anderson moderated a discussion with prominent sports editors Rich O’Brien (Sports Illustrated) and Izzy Gould (USA Today) in an event free and open to the public.

  • Third Alabama Program in Sports Communication Symposium

    The University of Alabama hosted its third annual symposium for the APSC on February 27th, in an event free and open to the public. The program for the symposium can be found here.

  • ESPN’s Hugo Balta Spoke

    Hugo Balta, President of the National Association of Hispanic Journalists (NAHJ) and Coordinating Producer at ESPN, spoke to a packed house in an APSC-sponsored event on Friday, October 24 that was fr…

  • ESPN/SEC Network’s Ben May Lectures

    ESPN/SEC Network’s Ben May, Senior Director for Sports Management, spoke on Tuesday, January 27, 2015 in an event free and open to the public. Check back soon for video and pictures from the event.