Andrew Billings, Ph.D.

Andrew Billings

Professor & Ronald Reagan Endowed Chair of Broadcasting, Director of APSC

Telecommunication & Film

Ph.D., Indiana University, 1999

Areas of Expertise:
Sports media
Megasporting event coverage
Sport & new media
Identity portrayals
Fantasy sport



Andrew Billings is the Director of the Alabama Program in Sports Communication and Ronald Reagan Chair of Broadcasting in the Department of Telecommunication & Film. His research interests lie in the intersection of sport, mass media, consumption habits, and identity-laden content. With ten books and over 100 journal articles and book chapters, he is one of the most published sports media scholars in the world. His books include Olympic Media: Inside the Biggest Show on Television (Routledge, 2008) and The Fantasy Sport Industry: Games within Games (Routledge, 2014) and his journal outlets include the Journal of Communication, Journalism & Mass Communication Quarterly, Mass Communication & Society, and the Journal of Broadcasting & Electronic Media. His writings have been translated into five languages. He also serves on many editorial boards, including as an Associate Editor of the journal Communication & Sport.

Billings’ work has won numerous awards from organizations such as the National Communication Association, the Broadcast Education Association, and the Association for Education in Mass Communication and Journalism. He is the current chair of the Sports Interest Group of the International Communication Association, a former Research Symposium Chair for the Broadcaster Education Association, and the former Chair of the Mass Communication Division of the National Communication Association. He has lectured in nations around the world, from Spain to China to Austria. His work in the classroom has also earned him many teaching awards. He has been interviewed over 500 times by media outlets ranging from The New York Times to The Los Angeles Times to ESPN. Billings has also consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.


Billings, A.C., Butterworth, M.L., & Turman, P.D. (2014, in press). Communication and Sport: Surveying the Field(2nd edition). Thousand Oaks, CA: Sage.

Billings, A.C., & Hardin, M. (Eds.) (2014, in press). The Routledge Handbook of Sport & New Media. London: Routledge.

Billings, A.C., & Ruihley, B.J. (2014). The Fantasy Sport Industry: Games within Games. London: Routledge.

Billings, A.C., Butterworth, M.L., & Turman, P.D. (2012). Communication and Sport: Surveying the Field. London: Routledge.

Billings, A.C. (Ed.) (2011). Sports Media: Transformation, Integration, Consumption. London: Routledge.

Hundley, H.L, & Billings, A.C. (2010). Views from the Fairway: Media Explorations of Identity in Golf. Cresskill, NJ: Hampton Press.

Billings, A.C. (2010). Communicating about Sports Media: Cultures Collide. Barcelona, ESP: Aresta.

Hundley, H.L, & Billings, A.C. (Eds.) (2010). Examining Identity in Sports Media. Thousand Oaks, CA: Sage.

Billings, A.C. (2008). Olympic Media: Inside the Biggest Show on Television. London: Routledge.

Journal Articles:

Billings, A.C., Angelini, J.R., MacArthur, P.J., Bissell, K., & Smith, L.R. (2014, in press). (Re)calling London: The gender frame agenda within NBC’s primetime broadcast of the 2012 Olympiad. Journalism & Mass Communication Quarterly.

Bie, B., & Billings, A.C. (2014, in press). ‘Too good to be true?’: U.S. and Chinese media coverage of Chinese swimmer Ye Shiwen in the 2012 Olympic Games. International Review for the Sociology of Sport.

Angelini, J.R., Billings, A.C., MacArthur, P.J., Bissell, K., & Smith, L.R. (2014, in press). Competing separately, medaling equally: Racial depictions of athletes in NBC’s primetime broadcast of the 2012 London Olympic Games. The Howard Journal of Communication, 25(2).

Mocarski, R.A., & Billings, A.C. (2014, in press). Manufacturing a messiah: How Nike and LeBron James co-constructed the legend of King James. Communication & Sport, 2(1).

Devlin, M.B., Brown, N.A., Billings, A.C., & Bishop, S.H. (2014, in press). ‘Ultimate’ sponsorship: Fan identity, brand congruence, and the Ultimate Fighting Championship. International Journal of Sport Management and Marketing.

Billings, A.C., Brown, N.A., Brown, K.A., Guo, Q., Leeman, M., Licen, S. Novak, D., & Rowe, D. (2013). From pride to smugness and nationalism between: Olympic media consumption effects on nationalism across the globe. Mass Communication & Society, 16(6).

Billings, A.C., & Hardin, M. (2013). Megasport in a mega-city to a mega-audience: The impact of 2012 London Olympic media (Introduction). Mass Communication & Society, 16(6).

Billings, A.C., Brown, K.A., & Brown, N.A. (2013). 5,535 hours of impact: Effects of Olympic media on nationalism attitudes. Journal of Broadcasting & Electronic Media.

Smallwood, R., Brown, N., & Billings, A.C. (2013). Female bodies on display: Attitudes regarding female athlete photos in Sports Illustrated’s swimsuit issue and ESPN: The Magazine’s body issue. Journal of Sports Media, 9(1).

Licen, S. & Billings, A.C. (2013). Affirming nationality in trans-national circumstance: Slovenian coverage of continental franchise sports competitions. International Review for the Sociology of Sport, 48(5).

Billings, A.C. (2013). Medal counts, multimedia, and advertising rates: Revisiting the Olympic nationalism index. In Media.

Licen, S., & Billings, A.C. (2013). Cheering for ‘our’ champs while watching ‘sexy’ female throwers: Representation of nationality and gender in Slovenian 2008 Summer Olympic television coverage. European Journal of Communication, 28(4), 379-396.

Angelini, J.R., Billings, A.C., & MacArthur, P.J. (2013). The Vancouver “big six” gender-framed: NBC’s primetime coverage of the 2010 Vancouver Olympics. Sport in Society, 16(9), 1176-1197.

Ruihley, B.J., & Billings, A.C. (2013). Infiltrating the boys club: Motivations for women’s fantasy sport participation. International Review for the Sociology of Sport, 48(4), 435-452.

Brown, N., & Billings, A.C. (2013). Sports fans as crisis communicators on social media websites. Public Relations Review, 39(1), 74-81.

Billings, A.C., & Ruihley, B.J. (2013). Why we watch, why we play: The relationship between fantasy sport and fandom motivations. Mass Communication & Society, 16(1), 5-25.

Brown, N., Devlin, M.B., & Billings, A.C. (2013). Fan identification gone extreme: Sports communication variables between fans and sport in the Ultimate Fighting Championship. International Journal of Sport Communication, 6(1), 19-32.

Lee, J., Ruihley, B.J., Brown, N., & Billings, A.C. (2013). The effects of fantasy football participation on team identification, team loyalty, and NFL fandom. Journal of Sports Media, 8(1), 207-227.

Brown, N., Billings, A.C., & Ruihley, B.J. (2012). Exploring the change in motivations for fantasy sport participation during the life cycle of a sports fan. Communication Research Reports, 29(4), 333-342.

Licen, S. & Billings, A.C. (2012). Two perspectives on one competition: Slovenian coverage of artistic gymnastics at the 2008 Summer Olympics. Science of Gymnastics, 4(3), 49-59.

Angelini, J.R., MacArthur, P.J., & Billings, A.C. (2012). What’s the gendered story? Vancouver’s primetime Olympic glory on NBC. Journal of Broadcasting & Electronic Media, 56(2), 261-279.

Angelini, J.R., Billings, A.C., & MacArthur, P.J. (2012). The nationalistic revolution will be televised: The 2010 Vancouver Olympic Games on NBC. International Journal of Sport Communication, 5(2), 193-209.

Billings, A.C. (2012). Talking around race: Stereotypes, media, and the 21st Century Black athlete. Wake Forest Journal of Law & Policy, 2(1), 101-117.

Billings, A.C. (2012). Where the puck is: Ten themes for advancing sports media scholarship. Journal of Chengdu Sport University, 38(3), 16-20.

Novak, D.R., & Billings, A.C. (2012). The fervent, the ambivalent, and the great gap between: American print media coverage of the 2010 FIFA World Cup. International Journal of Sport Communication, 5(1), 35-50.


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