Andrew Billings, Ph.D.

Andrew Billings

Professor & Ronald Reagan Endowed Chair of Broadcasting, Director of APSC

Telecommunication & Film

Ph.D., Indiana University, 1999

Areas of Expertise:
Sports media
Megasporting event coverage
Sport & new media
Identity portrayals
Fantasy sport



Andrew Billings is the Director of the Alabama Program in Sports Communication and Ronald Reagan Chair of Broadcasting in the Department of Telecommunication & Film. His research interests lie in the intersection of sport, mass media, consumption habits, and identity-laden content. With ten books and over 100 journal articles and book chapters, he is one of the most published sports media scholars in the world. His books include Olympic Media: Inside the Biggest Show on Television (Routledge, 2008) and The Fantasy Sport Industry: Games within Games (Routledge, 2014) and his journal outlets include the Journal of Communication, Journalism & Mass Communication Quarterly, Mass Communication & Society, and the Journal of Broadcasting & Electronic Media. His writings have been translated into five languages. He also serves on many editorial boards, including as an Associate Editor of the journal Communication & Sport.

Billings’ work has won numerous awards from organizations such as the National Communication Association, the Broadcast Education Association, and the Association for Education in Mass Communication and Journalism. He is the current chair of the Sports Interest Group of the International Communication Association, a former Research Symposium Chair for the Broadcaster Education Association, and the former Chair of the Mass Communication Division of the National Communication Association. He has lectured in nations around the world, from Spain to China to Austria. His work in the classroom has also earned him many teaching awards. He has been interviewed over 500 times by media outlets ranging from The New York Times to The Los Angeles Times to ESPN. Billings has also consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.


Billings, A.C., Butterworth, M.L., & Turman, P.D. (2014, in press). Communication and Sport: Surveying the Field(2nd edition). Thousand Oaks, CA: Sage.

Billings, A.C., & Hardin, M. (Eds.) (2014, in press). The Routledge Handbook of Sport & New Media. London: Routledge.

Billings, A.C., & Ruihley, B.J. (2014). The Fantasy Sport Industry: Games within Games. London: Routledge.

Billings, A.C., Butterworth, M.L., & Turman, P.D. (2012). Communication and Sport: Surveying the Field. London: Routledge.

Billings, A.C. (Ed.) (2011). Sports Media: Transformation, Integration, Consumption. London: Routledge.

Hundley, H.L, & Billings, A.C. (2010). Views from the Fairway: Media Explorations of Identity in Golf. Cresskill, NJ: Hampton Press.

Billings, A.C. (2010). Communicating about Sports Media: Cultures Collide. Barcelona, ESP: Aresta.

Hundley, H.L, & Billings, A.C. (Eds.) (2010). Examining Identity in Sports Media. Thousand Oaks, CA: Sage.

Billings, A.C. (2008). Olympic Media: Inside the Biggest Show on Television. London: Routledge.

Recent Journal Articles:

Billings, A.C., Brown, K.A., & Devlin, N.B. (2015, in press).  Sports draped in the American flag: Impact of the 2014 Winter Olympic telecast on nationalized attitudes.  Mass Communication & Society.

Brown, K., Billings, A.C., Mastro, D., & Brown, N.A. (2015, in press). Changing the image repair equation: Impact of race and gender on sport-related transgressions. Journalism & Mass Communication Quarterly.

Billings, A.C., & Young, B.D. (2015, in press).  Comparing flagship news programs: Women’s sport coverage in ESPN’s SportsCenter and FOX Sports 1’s FOX Sports LiveElectronic News.

Ruihley, B.J., Billings, A.C., & Rae, C. (2015, in press).  As time goes by: Deciphering the fantasy sport-playing teenager.  Sports Marketing Quarterly, 23(4), 127-137.

Billings, A.C., Moscowitz, L.M., Rae, C., & Brown, N. (2015, in press).  The art of coming out: Traditional and social media frames surrounding the NBA’s Jason Collins.  Journalism & Mass Communication Quarterly, 92(1).

Emmons, E., & Billings, A.C. (2015, in press).  To airbrush or not?: Theoretical and practical implications of athletes, tattoos, and the media.  Journal of Sports Media, 10(2).

Billings, A.C., Burch, L.M, & Zimmerman, M.H. (2014, in press).  Fragments of us, fragments of them: Social media, nationality, and U.S. perceptions of the 2014 FIFA World Cup.  Soccer & Society.

Brown, N., Billings, A.C., & Brown, K. (2014, in press).  ‘May no act of ours bring shame’: Fan enacted crisis communication surrounding the Penn State sex abuse scandal.  Communication & Sport.

Bie, B., & Billings, A.C. (2014, in press). ‘Too good to be true?’: U.S. and Chinese media coverage of Chinese swimmer Ye Shiwen in the 2012 Olympic Games. International Review for the Sociology of Sport.

Billings, A.C., Brown, N., & Brown, K. (2014, in press).  Everyone loves a winner?: Relationships between medal counts, media exposure, and nationalism within a six-nation composite. Journal of Sports Media, 10(1).

Billings, A.C., Bissell, K., Smith, L.R., & Brown, N. (2014, in press). Where the boys and girls are; Where the boys and girls ‘should’ be: Attitudes about sport gender typing.  Modern Sport Communication, 1(1).

Billings, A.C., Angelini, J.R., MacArthur, P.J., Smith, L.R., & Vincent, J. (2014). Fanfare for the American: NBC’s primetime telecast of the 2012 London Olympiad.  Electronic News, 8(2), 101-119.

Smallwood, R., Brown, N., & Billings, A.C. (2014).  Female bodies on display: Attitudes regarding female athlete photos in Sports Illustrated’s swimsuit issue and ESPN: The Magazine’s body issue.  Journal of Sports Media, 9(1), 1-22.

Billings, A.C. (2014).  Power in the reverberation: Why Twitter matters, but not the way most believe.  Communication & Sport, 2(2), 107-112.

Billings, A.C., Angelini, J.R., MacArthur, P.J., Bissell, K., Smith, L.R., & Brown, N. (2014). Where the differences really reside: The ‘big five’ sports featured in NBC’s 2012 London primetime Olympic telecast.  Communication Research Reports, 31(2), 131-143.

Devlin, M.B., Brown, N.A., Billings, A.C., & Bishop, S.H. (2014).  ‘Ultimate’ sponsorship: Fan identity, brand congruence, and the Ultimate Fighting Championship.  International Journal of Sport Management and Marketing, 14(1-4), 96-115.

Angelini, J.R., Billings, A.C., MacArthur, P.J., Bissell, K., & Smith, L.R. (2014). Competing separately, medalling equally: Racial depictions of athletes in NBC’s primetime broadcast of the 2012 London Olympic Games.  The Howard Journal of Communication, 25(2), 115-133.

MacArthur, P.J., Angelini, J.R., Billings, A.C., & March, A. (2014).  Parallel lines of commentary: The NBC network’s primetime depiction of male gymnasts at the 2012 Olympic Games.  Science of Gymnastics, 6(1), 73-84.

Billings, A.C., Angelini, J.R., MacArthur, P.J., Bissell, K., & Smith, L.R. (2014). (Re)calling London: The gender frame agenda within NBC’s primetime broadcast of the 2012 Olympiad.  Journalism & Mass Communication Quarterly, 91(1), 38-58.

Mocarski, R.A., & Billings, A.C. (2014).  Manufacturing a messiah: How Nike and LeBron James co-constructed the legend of King James.  Communication & Sport, 2(1), 3-23.

Angelini, J.R., MacArthur, P.J., & Billings, A.C. (2014).  Spiraling into or out of stereotypes?: NBC’s prime-time coverage of male figure skaters at the 2010 Olympic Games.  Journal of Language and Social Psychology, 33(2), 228-237.

Billings, A.C. (2014).  Medal counts, multimedia, and advertising rates: Revisiting the Olympic nationalism index.  In Media (online).

Billings, A.C., Brown, N.A., Brown, K.A., Guo, Q., Leeman, M., Licen, S., Novak, D., & Rowe, D. (2013).  From pride to smugness and the nationalism between: Olympic media consumption effects on nationalism across the globe.  Mass Communication & Society, 16(6), 910-932.

Billings, A.C., & Hardin, M. (2013).  Megasport in a mega-city to a mega-audience: The impact of 2012 London Olympic media (Introduction).  Mass Communication & Society, 16(6), 847-849.

Licen, S. & Billings, A.C. (2013).  Affirming nationality in trans-national circumstance: Slovenian coverage of continental franchise sports competitions.  International Review for the Sociology of Sport, 48(6), 751-767.

Billings, A.C., Brown, K.A., & Brown, N.A. (2013).  5,535 hours of impact: Effects of Olympic media on nationalism attitudes.  Journal of Broadcasting & Electronic Media, 57(4), 579-595.

Licen, S., & Billings, A.C. (2013).  Cheering for ‘our’ champs while watching ‘sexy’ female throwers: Representation of nationality and gender in Slovenian 2008 Summer Olympic television coverage.  European Journal of Communication, 28(4), 379-396.

Angelini, J.R., Billings, A.C., & MacArthur, P.J. (2013).  The Vancouver “big six” gender-framed: NBC’s primetime coverage of the 2010 Vancouver Olympics.  Sport in Society, 16(9), 1176-1197.

Ruihley, B.J., & Billings, A.C. (2013).  Infiltrating the boys club: Motivations for women’s fantasy sport participation.  International Review for the Sociology of Sport, 48(4), 435-452.

Brown, N., & Billings, A.C. (2013).  Sports fans as crisis communicators on social media websites. Public Relations Review, 39(1), 74-81.

Billings, A.C., & Ruihley, B.J. (2013).  Why we watch, why we play: The relationship between fantasy sport and fandom motivations.  Mass Communication & Society, 16(1), 5-25.

Brown, N., Devlin, M.B., & Billings, A.C. (2013). Fan identification gone extreme: Sports communication variables between fans and sport in the Ultimate Fighting Championship. International Journal of Sport Communication, 6(1), 19-32.

Lee, J., Ruihley, B.J., Brown, N., & Billings, A.C. (2013).  The effects of fantasy football participation on team identification, team loyalty, and NFL fandom.  Journal of Sports Media, 8(1), 207-227.



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