University of Alabama Program in Sports Communication

A new academic program? No. A fusion of students, faculty, and a plethora of existing programs? Absolutely. The University of Alabama Program in Sports Communication provides the opportunity to connect sports communication programs and emphases in the College of Communication & Information Sciences and in many other Colleges at the Capstone. The APSC offers public events, highlights research and creative projects, and facilitates advanced discussions of communication and sport issues throughout the community and throughout the nation. The APSC features a hub for field-related academic offerings, bridges work from top-notch faculty, facilitates visibility of student work, and promotes local events and recent UA-authored scholarship. Overall, the synergy found in the University of Alabama Program in Sports Communication does not replace existing academic programs, but creates interdisciplinary connections within and among them to promote the study of sports communication in its myriad forms throughout American society and the world.


  • Third Alabama Program in Sports Communication Symposium

    The University of Alabama will be hosting its third annual symposium for the APSC on February 27th. Applications for submissions to present are welcome and encouraged.

  • ESPN’s Hugo Balta Speaks

    Hugo Balta, President of the National Association of Hispanic Journalists (NAHJ) and Coordinating Producer at ESPN, spoke to a packed house in an APSC-sponsored event on Friday, October 24 that was fr…

  • Lecture by NASCAR’s David Higdon

    David Higdon, Integrated Marketing Communications Director for NASCAR, spoke on Thursday, October 16 at 7:00 pm in Reese Phifer 21 in an event that was free and open to the public.  Video and photos…

  • Lecture by Justin Connolly

    ESPN Senior Vice President for College Sports, Justin Connolly, spoke about the SEC Network in an event sponsored by the APSC on Friday, April 18. Click here for more details.